Spotify Tests New Podcast Discovery Feature Brought About By Pod…

Spotify Tests New Podcast Discovery Feature Brought About By Podz Acquisition

Podz built an AI/Machine learning model for podcast discovery which was built on 100,000 hours of audio. No wonder Spotify jumped at the opportunity to acquire Podz for almost 50 million dollars and add a potential game changing audio discovery feature that would help them gain a clear edge over competitors.

Podz basically turned podcasts into a personalized news feed.

As a co-host of Real Talk Podcasting I got to interview Doug Imbruce the CEO of Podz before they were acquired by Spotify. By experiencing the platform for myself and hearing from Doug about what they hoped to accomplish, I knew the platform had potential.

So Spotify is finally using their Podz acquisition by testing its podcast discoverability feature to deliver personalized content to listeners.

In a TikTok-like feed format, listeners can scroll through 60-second audio clips from podcasts selected to each user’s tastes brought to listeners by Podz’s technology, where the algorithm picks the most impactful audio clips. Discovering new podcasts through 60 second clips of algorithm determined most impactful clips of episodes can speed up the discovery process and may even accelerate the time it takes to gain a new follower of your podcast.

Roman Prokopchuk

Podcast Host - Agency Founder - Ukrainian Immigrant - Believer

Roman is a 1st generation immigrant from Lviv, Ukraine. He arrived in the US with 6 other family members to a 2 bedroom apartment. Roman interned with the Secret Service and held a top secret government clearance. He was forced to become a self taught digital marketer as a result of the 2008 recession, and fell in love with it. Roman has 18 years of experience leading digital teams in senior leadership roles on over 700 campaigns across many industries. He founded Nova Zora Digital in 2012. Roman is the host of the Digital Savage Experience Podcast and previously a Co-Host of Real Talk Podcasting a Top 50 Podcast on Apple Podcasts for Entertainment News. He is a adoptive and foster parent, and has fostered 29 kids in the span of 4 years.

Comparison Is the Thief of Joy: The Silent Trap Stealing Your Life

Comparison Is the Thief of Joy: The Silent Trap Stealing Your Life Comparison is one of the few battles you can lose before you even begin. It doesn't knock on your door with violence. It whispers. It scrolls. It smiles from behind perfectly edite…

Real G's Move in Silence Like Lasagna: Why the Loudest Person in the Room Rarely Wins

Real G's Move in Silence Like Lasagna: Why the Loudest Person in the Room Rarely Wins "Real G's move in silence like lasagna."~ Lil Wayne It is one of the cleverest lines ever written in hip-hop. At first, people laughed because of the wordplay. …