Marketing Episodes

I spoke with Shasta Grifka a marketing expert and agency founder about her journey and where she is now. She gave advice for those that are thinking about getting into digital marketing and founding an agency. Shasta Grifka is compassionate about sharing her marketing talents through digital marketing management and training. This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your business with digital marketing.

Susana Yee is a marketing expert and a pioneer in the field of social media and influencer marketing. Her Guess "Color Me Inspired" campaign went viral and Mashable named it one of "5 Interesting Pinterest Marketing Campaigns." Susana was featured as a social media pioneer for 2011 as part of eHow 100 on Shift Showcases Real Women Moving from Information to Influence, Driving Change in Their Lives and the World, Influencing and Educating Other Women which was also featured on Bloomberg and Busin...

Ep #70 Interview with Henry Kaminski Jr. aka "The Brand Doctor, Founder Unique Designz, "Author of Refuse to Give Up", Host of The Brand Doctor Podcast - Roman Prokopchuk's Digital Savage Experience Podcast Henry Kaminski Jr. is the founder of Unique Designz, a full-service design, branding, and digital marketing agency that is dedicated to helping personality brands; coaches, consultants, influencers, speakers + authors design / grow their brands, scale their profits + increase their expo...

Mark Miller is the marketing director for the Jordan Law firm in Orlando, Florida. The firm practices business, criminal, academic, and family law. Mark makes sure all the attorneys have enough work to do, produces content for the website and their social media, and basically is working to make sure you know the name Jordan Law. This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your business with digital marketing.

Dr. Destini Copp is a marketing consultant with more than 25 years of experience in marketing and online education. A multi-passionate entrepreneur, she makes it her mission to help coaches, consultants and experts succeed in online marketing and growing their online course business. You can learn more about Destini at destinicopp.com or by following her on social media @destinicopp. This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your business with ...

On episode #64 of Roman Prokopchuk's Digital Savage Experience Podcast I Interview Vikram Rajan Co-Founder, Phoneblogger.net & Videosocials.net. Vikram Rajan has presented on behalf of every major Bar Association in the Greater New York City area. His marketing column premiered in the AICPA’s CPA Insider publication in Fall 2009 and became the most popular column in July 2010. Vikram Rajan has presented in front of many networking groups & organizations: American Institute of Certified Pub...

On Ep #63 of Roman Prokopchuk's Digital Savage Experience we have Shauna Armitage. Shauna Armitage is a growth consultant working closely with brand leaders to on marketing strategy while guiding them on execution and accountability. She acts as a marketing director for early-stage startups looking to make the largest impact possible with big ideas and small budgets. As a vocal advocate for women in business, Shauna is on a mission to redefine what it looks like to be a working woman and to supp...

On episode 62 of the Digital Savage Experience Podcast I interview Asya Blue owner and principal of Asya Blue Design, an award winning, multidisciplinary creative design firm working in both print and digital spaces. She also teaches graphic design at a number of New York area colleges. This episode is brought to you by Nova Zora Digital your source for all things digital marketing. *Disclaimer: The views and opinions on Roman Prokopchuk's Digital Savage Experience are those of the guest's...

LinkedIn has become a formidable social platform in terms of content. It's 2019, if you aren't on it, what are you waiting for. Develop a solid content strategy for LinkedIn, build well performing paid campaigns, and use the power of LinkedIn groups to succeed. This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your business with digital marketing.

On episode 57 of Roman Prokopchuk's Digital Savage Experience Podcast I got to sit down with Columbia University Grad and founder of Smartlytics. Vladimir gives his take on starting a business and not giving up on your goals. This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your business with digital marketing. *Disclaimer: The views and opinions on Roman Prokopchuk's Digital Savage Experience are those of the guest's alone as their own, and the ho...

This is Roman Prokopchuk and this episode #54 Is Volume The Key to a Successful Content Strategy of the Digital Savage Experience Podcast. Don't simply put out tons of content have a solid plan and strategy to execute. Know how to use you content to appeal to target audiences and position it to be consumable on the desired distribution method. This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your business with digital marketing.

Even though it’s the first month of 2019, it’s important to understand the major updates Google made to their search algorithm last year in order to predict some of the changes that may be coming this year. Mobile-First Index Roll-Out This year Google started rolling out their anticipated mobile-first indexation. Mobile-first indexation refers to using mobile versions of web pages for indexing and ranking in order to help mobile users locate what they are looking for more efficiently. Prior to t...

This is Roman Prokopchuk and in this episode I wanted to share with you some of the digital marketing tools I use in 2019 in terms of analytics, conversion rate optimization, social media, paid search, seo, and more. You can be the best digital marketer, but your tool set makes the job easier and can save tons of time. This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your business with digital marketing.

Search engine optimization has been around almost as long as websites have. You are going to have a choice between SEO practitioners and generalists. Do your research about who can add value to your business and what their results are. Results speak for themselves. It's not enough to just read a report, it says more about the professional if they can actually get hands on and fix a problem. This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your busines...

We are a few short days away from 2019. Some things change and some things stay the same in the seo landscape, but with changing times, you need to prioritize your focus. You need to be aware of what to focus on based on the climate. Things like algorithm changes, device prioritization, and machine learning are just a few. I would like to get into five specific things you should be aware of and focus on in the new year. Mobile Site Compliant to Mobile Standards With mobile first indexing pretty ...

Many attorneys are still reluctant to market and engage on social media Some of the fears are because of bar association policies. Some lawyers simply don't have the time or the budget. Regardless of what the reason is, it shouldn't dissuade you from tapping this rich source of leads and traffic. This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your business with digital marketing.

Watch Out For Several Instagram Updates Late 2018 and Early 2019 Like every social platform, Instagram has seen major changes over time. Some of those changes benefit the user, and some benefit the platform. The Layout of Your Profile Will be Changing So some of these changes may be just tests and very subtle in terms of layouts like buttons, icons and navigation between tabs. Instagram said the grid displaying your photos and videos won’t change, but the icons above the grid could be changing t...

Attending The NJ Ad Club Innovation Summit at Bell Works I got the chance to attend the NJ Ad Club Innovation Summit October 11th. There were 3 session blocks with six sessions per block. Attendees picked the 3 sessions they liked to attend. The format was a presentation, with questions, and a round table discussion in each session. This was my first NJ Ad Club event, and I enjoyed the format and the vibe. The 6 Session Choices Were: Terracycle – Recycling your company’s purpose without losing i...

Link building has been a core ranking factor in seo since the beginning, and it won't be going away anytime soon. The communities that link to you still tell search engines and individuals how credible you are in your field in most instances. Core backlink ranking factors like domain age, authority of linking domains, and diversity of links types will continue to hold true. This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your business with digital ma...

Majority of the spammy stuff that once worked in terms of link building for seo either has no value or has a negative effect. Stop these low quality efforts and focus on promoting content that adds value and relationship building with relevant communities. This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your business with digital marketing.

Hi everyone this is Roman Prokopchuk and this is the Digital Savage Experience. Instagram launched IGtv, it's long form video play where anyone can be a creator, and videos are up to 1 hour long in correlation with their announcement of 1 billion users. This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your business with digital marketing.

I've been in digital marketing for over 10 years with no kids in the mix. 2 weeks ago my wife and I got licensed as foster parents and got our first placement, 2 brothers, 15 months and 3 years that have been a blessing and a handful at the same time. I'm learning a lot more patience and humility with dealing with 2 little humans, and how I can apply that to my business life as well. This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your business wi...

Roman Prokopchuk discusses under-priced attention he has seen recently, and places you should be testing your marketing dollars. If you are a big business or a small brand your marketing dollars are important to you. You want to get the best traffic at the lowest cost in terms of paid spend. Test paid traffic from places like Reddit and Quora. This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your business with digital marketing.

Mark Zuckerberg testified before Congress Wednesday April 11, 2018 about the Cambridge Analytica data issues. While he was nervous and dodgy on some answers he gave, Congress for the most part were very out of touch about tech, social, and the Facebook model. There were some good points like platform content neutrality and a further dive going back further than the Trump election. Congress could of done a better job prepping for this, which only a few senators had meaningful dialogue. Listen for...