Ep #153 From Radio Shock Jock to Digital Marketing Agency Founder Interview With Adam Lundquist Founder of Nerds Do it Better


I got to interview Adam Lundquist.

Adam Lundquist is a Harvard-educated agency owner and former radio shock jock from Santa Barbara radio. When Adam published one of his interviews on a newly-formed platform called YouTube, it became one of the first viral videos,  sparking his initial interest in the power of the internet, as well as internet marketing.  Adam has been featured on traditional media like MTV, VH1, and the Best Damn Sports Show. He’s taken his knowledge of traditional media translated it successfully into new media as a featured author in Search Engine Journal, PPC Hero, and WordStream, amongst others.   His company Nerds Do it Better consistently delivers paid search campaigns utilizing   advanced statistical analysis developed at Harvard. With this method, Adam and his team are able to remove inefficiencies in marketing and generate more customers on a   consistent basis in a cost-effective way.

We spoke about:

  • 1:00 His journey growing up in Boston knew he wanted to be in radio, going to the Army out of high school, after Army moved to California and became a radio host, started experimenting promoting the interviews through YouTube and got him interested in digital. He got let go and got a job with a competitor to run their digital presence, then went to a fast growing company and then make the decision to work for himself.
  • 4:45 Focus on your strengths. Practice what you preach.
  • 7:00 Motivations in success by the work ethic of his parents and grandparents. And providing for his family.
  • 11:24 One of his weaknesses was writing that he improved over time.
  • 13:50 The internet is amazing that is scales, but you have to be strategic.  Things aren't just going to happen because you're online.
  • 18:00 Not quitting and outlasting. Applied to radio dj position 8 times and walked in person to get jobs.
  • And much more.

This interview is sponsored by Nova Zora Digital experts in digital marketing.