I got to interview Suzanne Tulien.
With over two and a half decades of strategic communication, employee brand engagement, and internal brand development, Suzanne’s inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and advocacy long-term. Because her Brand DNA approach is radically different, she is paving the way companies and personal brands elevate their value position and actually reduce marketing costs while growing marketshare.
She co-founded The Global Institute for Inspiration in 2011 and helped create the ‘Most Inspiring Companies Report’ now published by Forbes.com. As an international speaker and certified trainer she thrives in front of live audiences and in virtual environments.
As author of The 6 Myths of Small Business Branding and co-author of Brand DNA; Uncover Your Organization’s Genetic Code to Competitive Advantage, also published in China, and her latest book Personal Brand Clarity; Identify, Define, & Align to What You Want to Be Known For…she is helping to pave the transformational highway to grow by conscious, strategic design; not by DEFAULT!
We spoke about:
- Her journey to now.
- What motivates her.
- Weaknesses she turned into strengths.
- Advice for the audience.
- And much more.
This episode is sponsored by Nova Zora Digital experts in digital marketing.
