Ep #41 Start A Podcast in 2019 - Roman Prokopchuk's Digital Savage Experience Podcast


It's a few short weeks from the new year. With all the advances in technology, the way we consume information is forever changing in terms of new platforms and smart home tech applications. The easiest method of consumption, and the only one you can technically multi-task with is audio. Audio is taking over the search and home assistant use is growing now and in the years to come. The numbers don't lie. The attention is moving to voice and smart speakers with or without you. Will you take advantage of this wave? 50% of all searches will be voice searches by 2020, per comScore. There will be an estimated 21.4 million smart speakers in the US by 2020, per Activate. 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines, per Google. Mobile voice-related searches are 3X more likely to be local-based than text-related searches, per Search Engine Watch. The number of millennials who use voice-enabled digital assistants will climb to 39.3% in 2019, per eMarketer. Voice commerce sales reached $1.8 billion last year, per OC&C Strategy Consultants. They’re predicted to reach $40 billion by 2022. 52% of voice-activated speaker owners would like to receive information about deals, sales, and promotions from brands, per Google. 39% would like to receive options to find business information. One of the quickest ways to add leverage in the voice space is podcasting. I was hesitant to begin but figured it out as I went along, and with each episode continue to grow. I started the Digital Savage Experience podcast last December exactly and am now 39 episodes deep. The podcast focuses on digital marketing strategies & news, tech, motivation, and my personal family experience. I try to test different lengths, different subject matter, and some other things. Don't wait, start your podcast today!

 

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