I got to interview Dr. Gleb Tsipursky.
Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors known as cognitive biases by developing the most effective decision-making strategies via his consulting, coaching, and training firm Disaster Avoidance Experts. A cognitive neuroscientist and behavioral economist, Dr. Tsipursky writes for Inc., Time, and CNBC, and his new book, available on Amazon and other book stores, is "Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters."
We spoke about:
1:00 How he became a disaster avoidance expert starting from childhood.
2:00 Got into disaster avoidance to help people avoid bad decision making.
3:35 The patterns leading to us making bad decisions are called cognitive biases.
4:00 One of the biggest cognitive biases we make is planning fallacy.
5:56 What inspired him to write the book.
9:40 Our emotions drive 80%-90% of our decisions if we let them.
12:55 Exercise to avoid bad decision making ask yourself what important information have I not yet considered? Information that goes against your preferred choice.
14:15 Addressing all the ways the decision could fail.
16:15 Motivations in utilitarian value set.
20:05 Always check with your head before going with your gut.
And much more.
This episode is sponsored by Nova Zora Digital experts in digital marketing.